Our History

’Vintage’ will always be in fashion!

With a dedication to gorgeous jewellery and fine fashion, American Swiss has been South Africa’s leading jeweller since opening its doors in Cape Town in 1896. For more than 100 years we have been growing our business and providing South Africa with the very best in stylish, desirable and downright fabulous jewellery. And we are proud to say that we now have stores located throughout Southern Africa.

Throughout our history, we have provided our customers with the very latest in jewellery trends – the perfect way to round off a look or the sparkly cherry on top of a great outfit. With the luxury indulgence of fine quality diamond jewellery and exquisite timepieces, American Swiss is your ticket to a world of glamour and opulence like no other.

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