THE ETERNAL ALLURE OF DIAMONDS
Diamonds are something extraordinary. Formed under immense pressure, hundreds of kilometres below the surface of the earth, their one billion year journey to us is nothing short of miraculous. They were first discovered in India over two thousand years ago and have remained a symbol of beauty and abundance ever since.
Humanity’s rich history with diamonds has resulted in a system to grade diamond quality. This system makes use of the four Cs: Cut, Clarity, Colour and Carat. We have taken it one step further and added a fifth: Confidence. This means any diamond from American Swiss is certified conflict free. Additionally, an independent laboratory certifies any diamond we sell over 0.50ct.